Best brand collaborations round-up of 2021

2021 PageProof best brand collaboration

Brand collaborations are everywhere!

Co-branding is a smart and fruitful way to help both brands reach a wider audience while creating something new, valuable, and unique. It can be an effective strategy to build a business, boost awareness, and break into new markets. For a partnership to truly work, it has to be a win-win for all players in the game. There is no limit on what companies from different industries can come together to create.

“Coming together is a beginning, staying together is progress, and working together is success.”

Henry Ford

Here, we gathered a series of the best brand collaborations of 2021 to inspire you.

1. Oreo & Pokemon: unique cookie campaign

Pokemon fan? Then you will love the one-off collab of Oreo and Pokemon ๐Ÿ’™๐Ÿ’›

In support of the partnership, you can hunt for all 16 unique cookies designed around your favorite Pokemon characters found in a limited edition pack. Fall in love with a promo video made entirely of Oreo cookies. Or visit the OOH art installation in Venice Beach Boardwalk in Los Angeles, featuring pixelate, 8,000 3D replicas of the limited-edition cookies.

This is the first time that Oreo has created a rarity-based promotion, where multiple of the character cookies are hard to find. Happy hunting ๐Ÿ˜‹

Find out more ๐Ÿ‘‰

Oreo and Pokemon collab creates unique cookie campaign
Gotta Eat ‘Em All: Oreo Unveils Limited-Edition Pokรฉmon Cookies

2. Dove & The Body Shop unite to fight agianst animal testing

We love that Dove and The Body Shop have joined forces to raise awareness of the resurgence of animal testing in the EU ๐Ÿ’š.

It is collaboration at its best to see these beauty giants use the size of their respective brands to call other companies into action. They have joined forces with 100+ animal protection agencies in Europe to end animal testing by asking EU citizens to sign a petition.

Other awareness initiatives include Nina Valkhoff being commissioned to create the disruptive mural in the center of Paris.

Find out what other means they used to raise awareness ๐Ÿ‘‰๐Ÿผ

Dove & The Body Shop: unite to fight agianst animal testing
Dove & The Body Shop on the “soft power” of joining forces

3. Pepsi & Netflix collab turns the Heist gold

We think the first-of-its-kind co-branded tie-up between Pepsi and Netflix India is gold ๐ŸŒŸ.

To target their younger market who mainly consumes content on OTT platforms โ€“ Pepsi is launching a series of marketing initiatives to promote the finale of Money Heist. Limited-edition golden cans and packs inspired by the series, a digital film featuring brand ambassador and Bollywood actor Tiger Shroff, and a grand virtual Money Heist fan party with entry via golden tickets โ€“ the gold can.

A solid gold marketing playbook to tap into the mania of the Heist.

Find out more ๐Ÿ‘‰๐Ÿผ

Pepsi to promote the finale of Money Heist. Limited-edition golden cans
Pepsi and Netflix come together for Money Heist party

4. Corona & Duolingo: correct Spanish pronunciation earns you a Limonada

Confident Spanish speaker and a Mexican limonada lover? Then you were in luck if you were in Las Vegas in August to catch this hilarious marketing stunt.

Corona USA set up a voice-activated kiosk that dispensed cans of Coronaโ€™s Hard Seltzer Limonada. If you could pronounce a question in Spanish, asking for the drink accurately โ€“ you received a free drink. If your pronunciation was off โ€“ you didnโ€™t. But there was a backup prize. In partnership with the language app, Duolingo, you received a free monthโ€™s subscription to Duolingo Plus if your Spanish was a little off.

The antics to get the prize and the reactions โ€“ priceless. ๐Ÿ˜‚

See the kiosk here ๐Ÿ‘‰

Or watch the video:

Corona & Duolingo: correct Spanish pronunciation earns you a Limonada
This Corona vending machine dispensed drinks only if you ordered correctly in Spanish

5. Wendy’s & Rick and Morty: drive-thru installation and menu

Wendys showed their commitment to their partnership with Rick and Morty for the premiere of their latest season release ๐Ÿค .

Wendyโ€™s Panorama City store in California was turned into a humongous, immersive, drive-through, pop-up installation that fans flocked to from near and far and waited more than 7 hours to experience. And it didnโ€™t stop there. The store name was changed to โ€œMortyโ€™sโ€ and an exclusive menu reflecting some of the iconic food from the show was created ๐Ÿ˜ฒ.

What a way to dive into the showโ€™s universe ๐Ÿ’š.

Check it out ๐Ÿ‘‰

Wendy's & Rick and Morty: drive-thru installation and menu
Would you drive 7 hours for this immersive “Morty’s” pop-up?

6. Yeezy & Gap: “round jacket” sold out in record time

Did you know that the long-awaited launch of Yeezy Gap, the Gap and Kayne West co-lab, was so big it crashed their site? ๐Ÿ˜ฒ

The key launch piece, a blue recycled nylon jacket dubbed the “round jacket”, sold out in record time (or so they thought)…

The advertising creative supporting this campaign was one of stark simplicity. The ad only shows the blue jacket and a QR code to place pre-orders. It was the execution and publicity surrounding the launch that pushed the sales sky-high ๐Ÿš€ 50,000 site visits to the site in the first 30 minutes – the most traffic ever recorded from a launch by Gap.

What a fantastic way to kick off the 10-year partnership ๐ŸŒŸ.

Read on to find out more ๐Ÿ‘‰๐Ÿผ

Yeezy & Gap: "round jacket" 2021
Yeezy & Gap. A perfect 10-year partnership.

7. IKEA & Animal Crossing: virtual edition of the catalogue

We love how IKEA Taiwan recruited 26 million players from the hottest video game, Animal Crossing, to create their new catalog ๐Ÿ’š.

Ikea fans loved it too with 1.4 million clickthroughs to the online catalog in the first 24 hours with zero media spend ๐Ÿ˜ฒ .

Find out more ๐Ÿ‘‰๐Ÿผ

IKEA & Animal Crossing: virtual edition of the catalogue 2021
Animal Crossing and IKEA meet. The result? 1.4 million clickthroughs.

8. Champion & Tafi: custom 3D content for avatar and emoji systems

We love it when brands break from tradition – and Champion Teamwear has done just that but dropping its spring collection in digital form, through its ongoing partnership with Tafi ๐Ÿ”ฅ .

Gamers will now be able to dress their avatars in digital Champion apparel – showcasing their brand loyalty in the digital world as well as the physical world ๐Ÿ’š .

Find out more ๐Ÿ‘‰

Champion & Tafi: custom 3D content for avatar and emoji systems 2021
Spring launches digitality: Champion & Tafi

9. Pepsi & Peeps: marshmallow cola for spring

We love this super cute co-lab for peeps to kick-start spring ๐Ÿฃ ๐Ÿ’›

PepsiCo and Just Born, Inc. have launched a new beverage that combines the taste of PEPSI cola with the PEEPS marshmallow flavor. Packaged in instantly recognizable PEEPS-inspired design in bright yellow, pink, and blue on mini-cans.

Just peepsi ๐Ÿ˜

Pepsi & Peeps: marshmallow cola for spring 2021
Hop into springtime fun with this “Peepsi” collaboration

10. Peeps & HIPDOT’s makeup collection

We love this sweet collaboration that was hatched by Just Born, Inc. their Peeps brand, and HIPDOT ahead of Easter this year ๐Ÿฃ

The limited-edition makeup collaboration takes inspiration from Peeps’ colorful, iconic marshmallow treats. Those who love the chick- and bunny-shaped marshmallows will love being able to apply their makeup with sponges that feature the same bright colors as the brand’s beloved sweet treats ๐Ÿญ ๐ŸŒˆ .

Which one will you choose?

Peeps & HIPDOT's makeup collection 2021
A sweet brand collaboration: Peeps & HIPDOT

Successful marketing collaborations can be a hugely beneficial strategy for your brand. So when identifying an ideal co-marketing partner, be sure to keep the examples above in mind which showcase the breadth of these relationships. We hope you have enjoyed our selection of winning collaborations, as much as we have enjoyed collating them.