There are a number of challenges associated with managing multi-brand content. And marketing teams and design agencies alike are affected by this. The difficulty stems from juggling different requirements for the brands that they manage, ensuring that confidentiality between parties is maintained, and representing each brand in the most advantageous way. This is especially true when the content produced involves assets across multiple of their brands, such as brochures and catalogues.
PageProof’s latest feature, invisible reviewer comments, allows for effortless review and approval of multi-branded content. Put simply, a reviewer’s comments are seen by their team only – their feedback is invisible to reviewers outside of their team. By maintaining confidentiality of comments, the complexity of working with multiple brands is reduced.
Keep reading to learn how invisible comments can add even more power to your online proofing workflows.
The benefits of invisible reviewer comments
Maintaining confidentiality and privacy
When managing multiple brands, maintaining confidentiality and privacy is paramount. With invisible reviewer comments, sensitive information remains protected, ensuring each brand’s feedback and strategic insights remain confidential. Reviewers only have visibility of their own team’s comments and replies, without having access to comments from outside the team. For team members, having full visibility of each other’s feedback raises understanding and enhances collaboration.
This solution not only safeguards privacy but also fosters successful collaboration among diverse brand stakeholders. Further to this, PageProof’s unique patented triple-layer encryption, ensures that proofs are for your eyes only. And we are the only online proofing solution to have the security and privacy of your projects fully covered.
Streamlined management for proof owners
Invisible reviewer comments streamline the management of proofs for each piece of collateral produced. Ultimately, invisible comments allow for easier feedback gathering by proof owners. Consolidating it all into one centralized place – rather than creating multiple proofs for different brands working on the same piece of work.
This streamlined approach empowers proof owners to effectively manage and iterate on brand assets, ultimately resulting in more polished and impactful deliverables.
Who can benefit from invisible reviewer comments?
Marketing agencies
For marketing agencies, utilizing invisible reviewer comments in their online proofing process can significantly enhance the efficiency of producing multi-brand content, such as cross-promotional flyers, social media campaigns, or event posters. These comments enable stakeholders from different brands to provide feedback seamlessly, ensuring that the final collateral accurately represents each brand’s identity.
Graphic design studios
Within graphic design studios, the creation of collateral, such as packaging designs or advertisements, often involves accommodating multiple brands. Invisible reviewer comments facilitate efficient communication between designers and representatives from various brands, allowing for iterative feedback throughout the design process. This collaborative approach ensures that the final output meets the requirements and expectations of all involved parties.
Advertising agencies
For advertising agencies, leveraging invisible reviewer comments can help with the creation of joint television or radio commercials, billboards, and more. Given the complexity of orchestrating campaigns involving multiple brands, clear communication helps to maintain coherence across diverse brand messaging.
Corporate marketing departments
In corporate marketing departments, the use of invisible reviewer comments speeds up the development of multi-brand brochures, email newsletters, press releases, and more. When promoting a range of products or services under the same corporate umbrella, clarity and coordination are essential. PageProof enables marketing teams to gather feedback from different brand representatives efficiently, streamlining the approval process and expediting the delivery of marketing materials.
Print publications
PageProof serves as a valuable tool in the creation of print materials such as magazine inserts or newspaper publications. Publishers often collaborate with multiple brands to create integrated content that resonates with readers. With invisible reviewer comments, editors and brand representatives can seamlessly provide feedback, ensuring that the final print materials align with each brand’s messaging while maintaining editorial integrity.
E-commerce platforms
On e-commerce platforms, invisible comments play a role in developing co-branded landing pages, email marketing campaigns, sponsored contests, and more. E-commerce brands frequently seek partnerships to expand their reach and offer a broader range of products. PageProof streamlines this collaboration process by enabling stakeholders to provide input efficiently, thereby expediting the launch of multi-brand promotional initiatives.
Start using invisible reviewer comments today!
Are you part of an industry where privacy and efficiency are crucial during the proofing process? If so, it’s time to consider integrating invisible reviewer comments into your workflow.
With invisible comments, PageProof Enterprise users can ensure their own feedback and markup is confidential, ensuring a heightened level of privacy without sacrificing productivity.
Curious to learn more about how invisible comments can revolutionize your proofing experience?
Get in touch with our team today to see the power of invisible reviewer comments for your multi-brand creative approvals in action.
FAQs
What are invisible reviewer comments, and how do they work?
Invisible reviewer comments is a feature offered by PageProof that allows users to provide feedback on collateral, such as brochures or catalogues, while keeping their comments invisible to other reviewers. I.e comments from Brand A reviewer can not be seen by Brand B reviewer, and vice-versa.. This ensures the confidentiality and privacy of sensitive information during the collaboration process.
Who can benefit from incorporating invisible reviewer comments into their workflow?
Various industries can benefit from invisible reviewer comments, including marketing agencies, graphic design studios, advertising agencies, and more. Invisible comments allow for efficient communication and collaboration among stakeholders working on multi-brand collateral where a single proof is sent to reviewers from different brands.