Packaging designs are an integral part of your marketing toolkit to increase the value of your brand. As the initial point of contact between consumers and your product, it has the ability to spark their interest, differentiate your product from competitors, and foster unwavering brand loyalty. A study by Cogent Supplies showed that a staggering 94% of first impressions are driven by design, with packaging alone influencing one-third of consumer decisions.
94% of first impressions are driven by design, with packaging alone influencing one-third of consumer decisions.
Cogent Supplies
We’ve curated a list of what we consider to be outstanding examples of creative packaging designs that push the boundaries of creativity for 2023. Filled with bold ideas, sophisticated typography, sustainable innovations, breathtaking illustrations, and more. These packaging designs will leave you inspired leading into 2024.
1. Nan Madol’s bottle creates a mesmerizing sensory journey
A powerful design can awaken your senses and ignite your imagination.
Introducing Nan Madol, an organic vodka that transports you to a realm of wonder. Dive into the story behind the design of an ancient city nestled in a paradise, where contradictions and enigmas abound.
Crafted by MABA Studio, the packaging is a testament to the power of sensory design. On its label, the bole appears semi-submerged, mimicking the captivating effect of water on stone. Another enigma is revealed when the humidity of the ice cube tray uncovers peculiar symbols, narrating the rich history of the island through the hands of its inhabitants.
Made of dissolvable paper, recycled glass, and textured glass, the packaging invites you to explore every detail with your fingertips. With every touch, you’ll feel the echoes of an ancient civilization and the allure of the unknown.
We think this design is extraordinary; it is an immersive experience that connects the past with the present.
Read more: https://buff.ly/3WI1alE
2. Eve’s protective rainbow shell disrupts the wine market
Disruptive wine packaging to fall in love with.
Eve’s protective rainbow case does just that. Designed by Agence Bemad for Edmond de Rotschild, this packaging system is more than just eye-catching.
The protective paper shell creates a rainbow accordion-style case that is sure to stand out on any shelf. But Eve’s protective rainbow case is more than just a pretty face. It also provides top-notch protection for your wine while being kind to the environment.
We are simply blown away by this packaging design! It is stunning and filled with intricate details that are sure to catch the eye.
Read more: https://buff.ly/42Byo81
3. Best invention of 2023: Choose Planet A’s Good Cup
Best invention of 2023, as voted by TIME magazine? Cutting plastic lids
Choose Planet A’s Good Cup has achieved the perfect mix of functionality and aesthetics with a stylish, guilt-free cup with a handy built-in lid.
The patented Good Cup, made from 100% compostable paper, features an integrated top flap, eliminating plastic lids. Produced with traditional cup machines, it reduces storage, transportation, and carbon footprint by 40%, offering substantial cost savings. Plus, its innovative flaps create a curved top, ingeniously protecting your beverage from unexpected mishaps.
We think this innovative solution is a “win-win”—reducing companies’ reliance on plastics and costs while meeting the needs of today’s eco-conscious consumers.
Read more: https://buff.ly/49Ma9Z9
4. Departed Spirits: minimalist elegance in eco-friendly can
The minimalist aesthetic focuses on simplicity and functionality.
Going against the trend of craft spirits, Departed Spirits celebrates purity and functionality, living up to their motto, “top shelf spirits for the bottom feeders”.
It stands out as the “cool kid” in a world flooded with traditional glass bottles. The packaging, a practical aluminum flask known for its recyclability, is adorned with simple Swiss typography with its mysterious brandmark at the center. We love that the flask is eco-friendly as well as 100% shatterproof.
Marx Design has created two contrasting faces for the flask. A simple white face contrasts with the other face in vibrant colors, differentiating the variants. A great way to ensure their presence is felt on shelves from day one.
We think this design is a refreshing blend of simplicity and modern aesthetics.
Read more: https://buff.ly/3FQvHq5
5. Operá: elevating pastry artistry with a melodious logo
A dynamic logo can electrify a design.
Indulge in Operá’s logo, which adds richness to its brand story, making luxurious pastries sing.
The logo, mirroring musical notes, gracefully rises and falls, creating a melodious journey of delight. The packaging, as varied as a master’s movements, infuses color inside, depicting the elusive motion of a baguette-wielding conductor. A visual feast that lets you see and feel the music in every delicious moment.
We think the design creates a symphony of pastry artistry and the enchanting notes of opera, creating a sensory experience that is both visually stunning and delightfully harmonious.
Read more: https://buff.ly/47GCFtv
6. MAOWOO Cat Food’s typographic magic
Harnessing the power of typography to convey a brand message is like crafting a visual symphony.
Discover DXD Studio’s incredible packaging design for MAOWOO cat food, a true masterpiece that strikes the perfect balance between boldness and charm.
The most enchanting aspect of this design is the ingenious incorporation of the Chinese characters “毛兀” (pronounced as “MAOWOO”) to craft an adorable cat face, complete with whiskers and a mischievous little mouth.
The simple color palette brings sophistication, while vibrant pops and playful carrier patterns infuse fun. And the colorful labels on top? They make identifying your cat’s meal choice for the night a breeze!
We think this packaging design is a delightful fusion of creativity and functionality, perfectly catering to cat owners’ needs.
Read more: https://buff.ly/3M3ju4L
7. Pinnacle of design excellence: Collezione Casa Marrazzo
We’re thrilled to share that this stunning work from AUGE Design won the 2023 PENTAWARDS Diamond Award! A truly well-deserved achievement!
Discover the fascinating “Collezione Casa Marrazzo 1934” collection. This premium range is inspired by the Marrazzo family’s dedication to producing exceptional preserves coupled with their love of the land spanning three generations.
Immerse yourself in the nostalgic essence of this packaging. Delicate and warm illustrations bring to life a range of home furnishings and furniture pieces. These oversized objects are carefully screen-printed on clear glass, with component colors used as backgrounds.
But the magic doesn’t stop there. Custom lids and elegant color palettes have been carefully selected to distinguish each jar. In addition, quality screen-printed illustrations are used on each jar, adding a layer of authenticity and emotional connection to the product.
We love this design, where beauty and taste live under the same roof, creating eye-catching design objects that demand attention on any shelf.
Read more: https://buff.ly/3ovpMBG
8. Half Magic Beauty’s plastic-free innovation wins Dieline Award
Revolutionary plastic-free innovation brings the ‘egg carton’ concept to the beauty industry.
Donni Davey, the genius behind the makeup artistry in Euphoria, has taken a bold step towards a greener future. Half Magic Beauty, her vegan and zero-cruelty brand, not only lets you express every version of yourself but also cares deeply about our planet.
The star of the show? The PaperFoam palette! Made from potato starch and cellulose, this groundbreaking packaging is recyclable and compostable. It’s the same material found in egg cartons but with a vibrant neon green hue, adding a touch of fun to your beauty routine.
The beauty of the Paperfoam packaging lies in its versatility. You can use it as is or easily transfer it into the Half Magic Forever Palette, making it a stylish and functional addition to your makeup collection. And when you’re finished, you have two great options: simply mail it back to Pact Collective or toss it into your home compost bin, where it will degrade within four weeks.
The amazing team at Mythology and Paperfoam has won the prestigious Plastic-Free Innovation of the Year at the Dieline Awards for their outstanding contribution to Half Magic. Their collaboration has brought us a packaging solution that is both eco-friendly and visually stunning.
Read more: https://buff.ly/3NE42fb
9. Etrusco Pasta: nostalgic elegance in a visual masterpiece
Vibrant colors increase readability and legibility in design through contrast.
Get ready to be captivated as the 3rd Floor’s exquisite illustrations for Etrusco pasta packaging spring to life.
The unique packaging designs bring various pasta shapes to life through geometric shapes and a carefully designed and limited color palette. And through one-of-a-kind illustrations and typography, they create a vibrant yet nostalgic visual effect.
We think this packaging design is a visual masterpiece, blending stunning illustrations, geometric shapes, and a nostalgic color palette.
Read more: https://buff.ly/45s14kU
10. Ekta seamlessly blends elegance with modernity
Great brands reflect their brand experience harmoniously in their brand identity.
Discover the enchanting world of Ekta, a luxury tea brand named after the Indian concept of unity and harmony. Indulge in a tea experience like no other, where tranquility and well-being take center stage.
The packaging design is a work of art, meticulously created to infuse serenity into every sip. Witness the graceful dance of a gentle gradient circle, gracefully adorning a minimalist backdrop. This soft palette emanates sophistication, reinforcing an atmosphere of harmony.
We hope you enjoy our roundup of the best packaging designs for 2023 as much as we enjoyed putting them together. Each passing year brings forth new design trends, propelled by the ever-changing world we live in. Drawing inspiration from the past and endeavoring to look into the future, these designs captivate our imaginations. If you’d like to explore our best packaging summary for 2022, simply follow this link. We’re excited for more great designs in the coming year. Follow us to see our favorites first.